A small company called Netflix came on the scene and offered the plan for using the most recent technology. The United States Post Office and the Internet pairing were used to transform how DVDs are viewed and delivered to homes. People loved to visit the shops and admire the artwork on the DVD cases, then read about the movie before moving on to the next case. You then took the movie to the counter to pay the rental fee.
What did Netflix do to change all this? The DVDs were placed in little red envelopes, and the cases were thrown out. The movies can now be shipped for pennies, rather than being rented for dollars. You can now watch a movie online by going to Netflix and try this flixgot.com for reference. You can order your movie by clicking a button. We did not need a case when we were renting the movie. It was not popular when Netflix launched it in 1999, as the Internet was still relatively new. However, the millions of clicks quickly grew from thousands to millions.
Netflix added more innovation to the mix: no late penalties, rental queues, strategically placed distribution centres, and a tiered pricing structure that allows more than one movie per month. One movie out, then back into, and then the next one out of the queue. Each member of the family has their own queue. Many customers have left brick and mortar stores to avoid paying late fees and driving to the store.
This was a great revolution in movie rental and it was a huge success for both local and large rental shops. Blockbuster eventually saw the light and created their mail-order system. It was still to be seen if Blockbuster would act quickly enough to woo Netflix’s loyal customers. Netflix returned with more technology, including the introduction of online movie streaming for free and unlimited access. An online viewer was created for Windows computers and it was used in the first rollout. After that roll out was successful, they started the second part of the online play to expand the viewing to Apple Computers with Intel processors. Netflix was able to recreate the images again with high-speed Internet connections, despite the poor quality. This is quite an amazing transformation in the movie rental industry. You might consider Netflix if you do not mind driving your car to rent movies, and then again to return them, given the rising gas prices.
